Agency - ELVIS Communications

Brand - Goodfella's pizza

Product - Director led production

Challenge

One of ELVIS's biggest challenges in creating the social video content for Goodfella's pizzas, was ensuring that the tone of the social content aligned seamlessly with the TV campaign.

Approach

Our director, Ita Fitzgerald's, creative treatment showed not only her eye for detail and ambition for the project, but reflected her clear understanding of the client's brief and a style that would sit perfectly in the ‘Goodfella's World’.

Deliverables

All of our projects are approached with a multi-channel mindset. This ensures time efficiency, cost reduction and maximum output, by shooting all of your content with various social frame sizes and pacing nuances in mind. This meant making sure each take was aesthetically perfect for both 9:16 and 4:5 formats.

Results

Both the ELVIS and Goodfella's teams were incredibly happy with the process and the end results. The films tied in seamlessly with the TVC campaign and captured the essence of the 'Made with Respect' sentiment and atmosphere perfectly

Better world

Providing crews that are representative of our diverse society is a priority for all of our productions. With only 7% of commercials being directed by women in the UK in 2018 we have a responsibility to make this statistic a thing of the past. 

​Having Ita Fitzgerald at the helm of the Goodfella's project was a perfect fit, she absolutely captured the tone and was a joy to work with.