AGENCY WORK

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BRAND WORK

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Endorsement

"Cherryduck's hard working and skilled team were a pleasure to work with on the production of our Life Saving Wax videos. The team were great at communication and organisation from start to finish and the end results were excellent!"   R​osanna King - Lead Creative Project Manager 

Challenge

Treatwell approached us with a great social idea encouraging more women to book in for a cervical smear test. Entitled ‘Life Saving Wax’ and in partnership with Public Health England, we used the waxing process and connected it with having a routine smear test.

Action

With an all-female crew, ‘Life Saving Wax’ was brought to life with pretty amusing results. Every ‘wince’, ‘ouch’ and ‘f*ck’ captured on camera to help underline the importance of a regular smear test.

Results

Standby.
The results are coming in.

Challenge

To create a Help/Hero/Hub campaign that educates and promotes the importance of an effective mouthwash in your daily life and announces Fresh Breath mouthwash into the UK market.

Action

We developed a strategy and creative route using the brand founder and former dentist Dr Katz.
Using a gameshow format as the vehicle, Dr Katz challenged our couples to snog after eating combinations of stinky food.

Results

Standby.
The results are coming in.

Endorsement

Amanda called me late on Friday to let me know that the Board LOVED the video. They watched it twice and it got a round of applause. Brilliant news.  I then showed it to the contributors to ensure that they were happy with their anonymity and all three were (and also loved it). So there we have it. Well done and thank you again for everything. ​

Challenge

Gain the attention of younger people to create awareness of alcoholism in their generation and change the perception of AA being solely intended for ‘older male segment’. ​

Action

Using a combination of relatable UGC and anonymous interviews of current AA members to create a powerful eye-catching social edit, that really resonates with the younger viewer. 

Results

Standby.
The results are coming in.

Endorsement

 "Just wanted to share some good news with you as the promo on Beauty Bay that we used the video for has performed really well! Beauty Bay are over the moon with the numbers and asked us if we had done anything differently, so we shared the campaign with them. The video has had around 17,000 click throughs to our website, Boots and Beauty Bay since we posted it so we’re over the moon" Carly Ratcliffe PR & Social Media Manager FDD International 

Challenge

8 millions tons of plastic are dumped into the ocean everyday. Liquid plastics that are invisible to the naked eye are a contributing factor to that pollution and have become part of our ‘normal’ daily routine, existing in beauty products and shampoos alike. Shrub is one of the only liquid plastics free hair care brands on the market. They wanted to lead the charge in changing behaviour to a new normal and help protect marine life and the oceans they inhabit.

Action

If fish, turtles, crabs all marine life for that matter had a voice, they’d be pretty pissed off at how we use their homes as dumping grounds.  We used this ‘insight’ as the basis of our idea, by bringing to life their thoughts and feelings about the damage our ‘normal behaviour is having on the planet.

Results

Standby.
The results are coming in.

Challenge

Create branded content to work alongside our Quaker Super Start campaign using Darcy Bussell our brand ambassador

Action

Everyone has a morning routine, but if you’re world famous, prima ballerina, Darcy Bussell, it’s a morning dance routine. Based on this idea, we created a video to inspire the nation to a superstart in the morning and how to get going in a healthy way.

Results

7 million Views
5 million impressions Facebook/Twitter

Endorsement

Thanks again for all your work on the FAIR Film. You've been brilliant at responding to all our requests quickly and without difficulty. 

We've had so many comments from our colleagues at P&G about how much they love the video. Many of their colleagues have been asking re. who did the production as they're so impressed with the quality. Cherry Duck is certainly held in very high regard there at the moment, and we hope it will lead to some more work coming your way. Stephanie O'Grady - Associate Director Citizen Relations

Challenge

Create an engaging story that helps explain the charity's (AKT) origins and goals whilst linking it to P&G's partnership and donations for Pride 2019.

Action

Filming Duncan James (Charity ambassador) talking about the great work that AKT do at the same time making it relatable to his own experiences and outline why it's so important.

Results

A well-received piece that gained P&G good press in the midst of slight backlash for other companies' Pride campaigns being seen as tokenism. Nominated for an award at the European Diversity Awards (best marketing campaign)

Challenge

We can all most likely pinpoint those moments in life, where we’ve had to make a big call on something, that will likely impact us for the rest of our lives. Working with Citizen Relations and funded by The Macallan whisky, our brief was to uncover these ’Make the Call’ moments through a series of interviews with figureheads from FHM, Harris Tweed and the Roca Brothers.

Action

We created a series of long form content pieces that offered viewers a window into these people's lives and the stories that led to their successes.

Results

Standby.
The results are coming in.